Modern Publishing 2012 Vol. Issue 6

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现代出版
Modern Publishing

Year 2012

Issue 6

chu ban ming jia ai lun lai en (出版名家——艾伦·莱恩)

.................. page:2

chu ban shang shi gong si gu quan jie gou dui qi ye xiao lv ying xiang de shi zheng yan jiu (出版上市公司股权结构对企业效率影响的实证研究)

YAO Dequan, LI Zuo, ZHANG Jia

.................. page:5-9

chu ban zhi shi (出版知识)

.................. page:9,34,48,58

qi ye she hui ze ren li lun kuang jia xia de shuang xiao chu ban jie shi (企业社会责任理论框架下的“双效出版”解释)

WANG Lianhe

.................. page:10-13

ping zhuang shu de fa zhan qi e shi zen yang dan sheng de (平装书的发展——“企鹅”是怎样诞生的)

.................. page:13

lun chu ban zhe quan yu lin jie quan de ben zhi qu bie ji qi bao hu (论出版者权与邻接权的本质区别及其保护)

JIN Leiyu

.................. page:14-17

yun chu ban shi dai ke ji lei chu ban she de fa zhan zhuan xiang (云出版时代科技类出版社的发展转向)

LI Yanxue

.................. page:18-21

wo guo tu shu ding jia ji zhi bi duan ji jie jue si lu cong tu shu ding jia he gao chou wen ti tan qi (我国图书定价机制弊端及解决思路——从图书定价和稿酬问题谈起)

YIN Zuo

.................. page:22-26

gu luo ma tu shu yu ban quan bao hu (古罗马图书与版权保护)

.................. page:26

chu ban she yu min ying shu ye he zuo de swot fen xi (出版社与民营书业合作的SWOT分析)

LI Wenbang

.................. page:27-30

shu zi chu ban de xing qi yu xue shu yin yong de bian ge (数字出版的兴起与学术引用的变革)

LI Dan

.................. page:31-34

wei shi dai de tu shu ying xiao zhi dao yi du ke tu shu de wei bo ying xiao wei li (“微”时代的图书营销之道——以读客图书的微博营销为例)

ZHANG Yuzuo

.................. page:35-38

shen du shi zong bian ji gong zuo de zhong yao fang mian (审读是总编辑工作的重要方面)

KU Lidahuwan

.................. page:39-41

xiang shi jian guan li yao xiao yi tan tu shu bian ji de gao xiao gong zuo fang fa (向时间管理要效益——谈图书编辑的高效工作方法)

LV Xiaofeng

.................. page:42-45

di yi wei qing shi liu ming de chu ban shang a ti ku si (第一位青史留名的出版商——阿提库斯)

.................. page:45

lue lun bian ji de bo ya su yang (略论编辑的博雅素养)

XIONG Xiyuan

.................. page:46-48

you xiu chu ban wu de jia zhi fa xian yu ti sheng yi zhong guo chu ban zheng fu jiang huo jiang tu shu dou gong wei li (优秀出版物的价值发现与提升——以中国出版政府奖获奖图书《斗拱》为例)

ZHANG Xinjian

.................. page:49-51

jing sai shi tu shu ying xiao jiao fu ying xiao de you yi mo shi (竞赛式图书营销：教辅营销的又一模式)

RONG Xi, CHEN Zuo

.................. page:52-54

gu xi la tu shu yu ban quan bao hu (古希腊图书与版权保护)

.................. page:54

ren ti yun dong chu ban she yan sheng chan pin kai fa shu ping (人体运动出版社衍生产品开发述评)

ZHANG Xiaolong

.................. page:55-58

cong sopa de bo zuo kan mei guo shu zi chu ban fa lv zhi du de li yi ping heng (从SOPA的博弈看美国数字出版法律制度的利益平衡)

HUANG Xianrong, LI Weijuan

.................. page:59-62

mei guo zi zhu chu ban de fa zhan xian zhuang yu cun zai wen ti ping xi (美国自助出版的发展现状与存在问题评析)

LIU Mengzhi

.................. page:63-67

gu dian shi qi de yang pi zhi shu (古典时期的羊皮纸书)

.................. page:67

wan qing min guo shi qi shang hai de chu ban qi ye ji qun (晚清民国时期上海的出版企业集群)

FAN Jun

.................. page:68-73

yin shua shu fa ming qian de shou chao ben shu ji (印刷术发明前的手抄本书籍)

.................. page:73

qing nian wen zhai chuang kan shi mo (“青年文摘”创刊始末)

ZUO Daolong, CAI Yun

.................. page:74-75

fan si bian ji chu ban xue : li shi xue li yu xian shi (反思编辑出版学:历史、学理与现实)

ZHAO Shuwang

.................. page:76-80

shu yan shu yu (书言书语)

.................. page:80

qing xi chu ban xue (情系出版学)

ZHANG Zhiqiang

.................. page:81

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