报刊之友 2011 Vol. Issue 2

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报刊之友

Year 2011

Issue 2

ti yan ben se ren sheng gan wu sheng ming di yi xian ji zhong yang dian shi tai zhu chi ren wang zuo lei (体验本色人生感悟生命第一线——记中央电视台主持人王筱磊)

YANG Yiming

.................. page:1-2

yue gao qi shi (约稿启事)

.................. page:2

zhen shi xing · qi zhi xing · ying xiang xing ( liang pian ) (真实性·旗帜性·影响性(两篇))

WANG Yanhe

.................. page:3

dui dang qian chuan mei jiao yu yu ren cai pei yang de si kao fang zhe jiang chuan mei xue yuan guan li xue yuan yuan chang chen bing jiao shou (对当前传媒教育与人才培养的思考——访浙江传媒学院管理学院院长陈兵教授)

WANG Wenjuan

.................. page:4-6

tan suo chuan mei gui lv yin ling chuan mei zhu liu (探索传媒规律引领传媒主流)

.................. page:6

xin wen jiao yu yao jian li da xin wen guan nian fang bo hai da xue xue bao zhu bian lin jiao shou (新闻教育要建立“大新闻观念”——访《渤海大学学报》主编林喦教授)

GENG Wenjing, LI Zuo

.................. page:7-9

jin chuan mei · li xin lun · ju jing dian ( wu pian ) (今传媒·立新论·聚经典(五篇))

WANG Jing

.................. page:10

mei jie rong he zhong bao zhi de jie gou xing tai ji zhan lue zheng he (媒介融合中报纸的结构、形态及战略整合)

LI Benqian

.................. page:11-13

lun mei jie pi ping dui chuan mei de zheng zhi gui zhi yi shen bao wu zuo yun dong zhong de biao xian wei li (论媒介批评对传媒的政治规制——以《申报》“五卅”运动中的表现为例)

HU Zhengqiang, ZHOU Hongli

.................. page:14-19

wei bo shi dai de mei ti wei guan (微博时代的媒体围观)

CHEN Weixing

.................. page:20-21

zhong guo wang min gui mo da 4.57 yi wang su reng di yu quan qiu ping jun shui ping (中国网民规模达4.57亿网速仍低于全球平均水平)

.................. page:21

cheng gong dian shi pin pai de zai da zao yi jiang su wei shi wei li (成功电视品牌的再打造——以江苏卫视为例)

ZHOU Hongzuo, WU Zuozuo

.................. page:22-24

3q da zhan yu wang luo shang ye mo shi wei ji ji zhi du que shi (3Q大战与网络商业模式危机及制度缺失)

ZHONG Zuo, HUANG Chaoqin

.................. page:25-28

dang dai zu zhi chuan bo wen ti yan jiu ( yi pian ) (当代组织传播问题研究(一篇))

HU Hening

.................. page:29

zu zhi chuan bo zao qi yan jiu zhong de pi pan xue pai (组织传播早期研究中的批判学派)

HU Hening

.................. page:29-31

jin ri chuan mei · she hui yu qing · fa lv wen ti ( liang pian ) (今日传媒·社会舆情·法律问题(两篇))

ZUO Ke

.................. page:32

wo guo wen hua chan ye fa zhan yu bao hu xiang guan fa lv wen ti yan jiu (我国文化产业发展与保护相关法律问题研究)

ZUO Ke, LIANG Qiang

.................. page:32-36

di piao zhi du de jie jian yi yi yu fa lv gui zhi (“地票”制度的借鉴意义与法律规制)

LIU Jun, ZHANG Tao, QUAN Jian

.................. page:37-40

guang dian zong ju 2011 nian san wang rong he gui hua chu lu (广电总局2011年三网融合规划出炉)

.................. page:40

dang jian qi kan dui dang feng lian zheng jian she de zuo yong diao cha bao gao (“党建期刊对党风廉政建设的作用”调查报告)

ZHAO Yawen, WU Wenjuan

.................. page:41-43

zhong guo gong chan dang li shi di er juan chu ban (《中国共产党历史》第二卷出版)

.................. page:43

sheng ji shou ji bao chuan bo nei rong shang de you shi ji wen ti yi he nan shou ji bao cai xin ban wei li (省级手机报传播内容上的优势及问题——以《河南手机报》彩信版为例)

SUN Congli

.................. page:44-45

ti yu sai shi de wei bo ke chuan bo te dian tan xi yi shi jie bei qi jian xin lang wei bo wei li (体育赛事的微博客传播特点探析——以世界杯期间新浪微博为例)

LIU Ying

.................. page:46-47

gong min xin wen chuan bo zhong de wei bo jia xin wen xian xiang tan xi yi xin lang wei bo jin yong bei qu shi shi jian wei li (公民新闻传播中的微博假新闻现象探析——以新浪微博金庸“被去世”事件为例)

ZHANG Yu, HOU Yijun

.................. page:48-50

bian huan de guo ji feng yun yu bu bian de xin wen jia zhi guan jian ping shi dai zhou kan 2010 nian shi da guo ji xin wen (变幻的国际风云与不变的新闻价值观——简评《时代》周刊2010年十大国际新闻)

ZHANG Yongfeng

.................. page:51-52

lun xi fang xin wen zi you zhu yi fa zhan zhong de lun li chong tu he mao dun (论西方新闻自由主义发展中的伦理冲突和矛盾)

CHEN Shangjia

.................. page:53-55

lun di tan shi dai wo guo mei jie de jiao se ding wei (论低碳时代我国媒介的角色定位)

TANG Li

.................. page:56-57

he bei da xue xiao yuan che huo shi jian zhong xiao fang ying dui mei ti shi ce qian xi (河北大学校园车祸事件中校方应对媒体失策浅析)

ZUO Jingcun, WANG Ju

.................. page:58-59

cheng shi dian shi tai guang gao jing ying yu guan li tan xi (城市电视台广告经营与管理探析)

SHI Zuo, LI Shicheng

.................. page:60-61

chuan tong zhi zhi he ka xiao yuan ying xiao xin mo shi tan xi (传统纸质贺卡校园营销新模式探析)

LI Wenjuan, LI Zechao

.................. page:62-64

gao xiao jiao cai de shu zi hua fu wu ying xiao fang shi yan jiu (高校教材的数字化服务营销方式研究)

WANG Dandan, NIU Xiaohong

.................. page:65-66

hou xian dai ying shi yi shu de mei xue biao xian (后现代影视艺术的美学表现)

ZHANG Yuxin

.................. page:67-68

pi ke si dong hua zuo pin de cheng gong yuan yin fen xi (皮克斯动画作品的成功原因分析)

ZHANG Zuo

.................. page:69-70

guo nei shao er pin dao ruo gan wen ti fen xi (国内少儿频道若干问题分析)

PENG Yan

.................. page:71-72

hu bei zhi yin chuan mei ji tuan cheng li you shi ye dan wei zhuan zhi wei qi ye (湖北知音传媒集团成立由事业单位转制为企业)

.................. page:72

cong er yuan dao yi ti guo cheng zhong dian shi mei ti de ying dui (从“二元”到“一体”过程中电视媒体的应对)

YE Hongmei

.................. page:73-74

zhong yang dian shi tai kai qi quan qiu xin wen shi pin fa gao ye wu (中央电视台开启全球新闻视频发稿业务)

.................. page:74

lei zhi yong xiao shuo ji lei sheng long long (《雷智勇小说集》“雷”声隆隆)

YU Bingmao

.................. page:75-76

2011 nian nian di dian zi shu jiang zhan bei mei tu shu shi chang xiao liang 1/3 (2011年年底电子书将占北美图书市场销量1/3)

.................. page:76

wo guo min zu tu shu chu ban gai kuang yan jiu (我国民族图书出版概况研究)

HOU Zuozuo

.................. page:77-79

chang ming jiao yu sheng ping yuan , gu xiang shu lin nu li lai ji nian shu ye ju zuo zhang yuan ji (“昌明教育生平愿,故向书林努力来”——纪念书业巨擘张元济)

AN Xiangqian

.................. page:80-81

lue lun bei jing xuan nan lao bao guan zai zhong guo xin wen shi de di wei (略论北京宣南老报馆在中国新闻史的地位)

LI Xiaoli

.................. page:82-83

qian xi wang luo guang gao zhong hu dong yuan su de cheng xian dong yin (浅析网络广告中互动元素的呈现动因)

LIU Xuemei

.................. page:84-85

qian yi xin mei ti shi dai wang luo de da ji zhe zhi neng (浅议新媒体时代网络的“大记者”职能)

JIANG Yan, ZUO Junxia

.................. page:86-87

shi yong yu man zu : shou ji yu le hua dong ji ji qi ying xiang (使用与满足:手机娱乐化动机及其影响)

CAI Qiaozuo

.................. page:88-89

xin mei ti huan jing xia shou zhong mei jie yi lai de yuan yin tan xi (新媒体环境下受众媒介依赖的原因探析)

YI Liping

.................. page:90-91

wei bo shi dai de xin ren wei ji cong wei zhong zhi bo yu wei guan shuo qi (微博时代的信任危机——从微众直播与围观说起)

LU Xiaozuo

.................. page:92-93

xin mei ti de fu mian ying xiang yu kong zhi cuo shi yi hu lian wang he shou ji wei li (新媒体的负面影响与控制措施——以互联网和手机为例)

ZHANG Hehua

.................. page:94-95

zhong guo gong chan dang ling dao nong cun xuan chuan gong zuo de zhi du tan suo (中国共产党领导农村宣传工作的制度探索)

BI Geng, TANG Ye, ZUO Fen

.................. page:96-97

san su wen hua she hui gen yuan ji gen chu san su dui ce fen xi (“三俗”文化社会根源及根除“三俗”对策分析)

ZHOU Yu

.................. page:98-99

chang dao ke yan cheng xin zheng zhi xue shu bu duan xing wei ruo gan ju cuo (倡导科研诚信整治学术不端行为若干举措)

ZHAO Ruiqin, DAN Zheng, LIU Tong

.................. page:100-102

wo guo hu lian wang di tu fu wu wang zhan tian di tu zheng shi shang xian yun xing (我国互联网地图服务网站“天地图”正式上线运行)

.................. page:102

ji ji tan suo jia kuai fa zhan tan zhong gong tian jin shi wei dang xiao xue bao ban kan jing yan yu shou huo (积极探索加快发展——谈《中共天津市委党校学报》办刊经验与收获)

ZHANG Xinyan

.................. page:103

lun yu le bao dao de she hui ma zui xiao ying (论娱乐报道的社会麻醉效应)

HU Jianzuo

.................. page:104-106

xin hua she jin jun dian zi yue du ling yu chang shi xiang chan ye lian xia you tuo zhan (新华社进军电子阅读领域尝试向产业链下游拓展)

.................. page:106

nong ye ji shu tui guang pian qian yi (农业技术推广片浅议)

SONG Bin, SHEN Jianyu, WANG Furong

.................. page:107

gao zhi yuan xiao xin wen shi yan shi yu shi xun jian she chu tan (高职院校新闻实验室与实训建设初探)

SONG Gengyi, YANG Zuo

.................. page:108-109

bo yin zhu chi jiao xue zhong guang bo jiao xue de fa zhan yu si kao (播音主持教学中广播教学的发展与思考)

WU Sheng

.................. page:110-111

hu wai guang gao dui shang hai du shi xing xiang de jian gou (户外广告对上海都市形象的建构)

ZHANG Na

.................. page:112-113

cong pan zuo li zhi guang gao qian tan gan xing su qiu guang gao (从潘婷励志广告浅谈感性诉求广告)

HOU Danqing

.................. page:114

qian xi ren ji chuan bo de lun li gui fan (浅析人际传播的伦理规范)

MI Li

.................. page:115-116

hou zhi min zhu yi xia de mei jie fen xi (后殖民主义下的媒介分析)

HU Richeng

.................. page:117-118

hua wei chu zi 1.57 yi jia meng chuan mei ye (华为出资1.57亿加盟传媒业)

.................. page:118

qian lun gao xiao xiao bao tong xun yuan de xuan ba yu pei yang (浅论高校校报通讯员的选拔与培养)

YANG Hongbo

.................. page:119-120

da xue ying yu ke tang jiao xue zhong he zuo xue xi de shi yong mo shi (大学英语课堂教学中合作学习的使用模式)

LIU Qingli, ZUO Xiurong

.................. page:121-122

xin shi qi gao xiao wu xing zi chan guan li de si kao (新时期高校无形资产管理的思考)

HUANG Yingfeng

.................. page:123-125

quan guo xin wen chu ban gong zuo hui yi sheng li bi mu (全国新闻出版工作会议胜利闭幕)

.................. page:126

shan xi ren min chu ban she long zhong qing zhu jian she 60 zhou nian (陕西人民出版社隆重庆祝建社60周年)

.................. page:127

jin chuan mei duo pian wen zhang bei 2010 ban zhong guo chu ban nian jian shou lu (《今传媒》多篇文章被2010版《中国出版年鉴》收录)

BEN Kanbianjibu

.................. page:127

zhua zhu zhan lue ji yu ba wo zhu ti zhu xian liu bin jie zai quan guo xin wen chu ban gong zuo hui yi shang de bao gao zhai deng (抓住战略机遇把握主题主线——柳斌杰在全国新闻出版工作会议上的报告摘登)

.................. page:128-132

zuo pin xin shang (作品欣赏)

.................. page:133

hu he ning she ying zuo pin xuan deng (胡河宁摄影作品选登)

.................. page:134

shu zi hua shi dai yi ge zhan xin de biao zhi cnki yan jiu xing ge ren shu zi tu shu guan (pdl-r) wei mei yi wei chuang xin xing ren cai liang shen ding zuo ge ren de zhi neng hua qing bao fen xi zhuan jia he xie tong yan jiu ping tai (数字化时代一个崭新的标志 CNKI研究型个人数字图书馆(PDL-R)——为每一位创新型人才量身定做个人的智能化情报分析专家和协同研究平台)

.................. page:136

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