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Sex distinction of packaging design
Author(s): 
Pages: 83-84
Year: Issue:  5
Journal: PACKAGING WORLD

Keyword:  包装性别男性女性中性需求;
Abstract: 产品包装由于直接面对消费者,因而带有强烈的个性色彩,性别差异偏好是个性化消费的一个重要方面.不同性别类型的人群对产品包装消费具有不同的需求,对于包装的外观形态要素进行分析、考量,进而对包装设计要素进行考量,找到各要素之间的对应关系,无疑对包装设计具有重要的指导意义.
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