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The Analysis and Research on the Failure of Development of a New Product
Author(s): 
Pages: 47-48
Year: Issue:  3
Journal: SCIENCE TECHNOLOGY

Keyword:  新产品开发失败分析与研究;
Abstract: 在新产品构思、开发、完成的过程中,估计有46%的企业资源不是在进入市场商业化阶段失败,就是连市场都未踏入即夭折.每四个进入开发阶段的项目,只有一个取得了商业成功.即使在完成阶段--在完成了所有的测试、审查了计划的每一步后,每三个项目中还有一个在商业操作上失败.
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