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chang jing guang bo : sheng yin ben wei xia guang bo de fen zhong jin hua
Author(s): 
Pages: 104-105
Year: Issue:  6
Journal: Today’s Massmedia

Keyword:  分众人本主义声音本位场景广播;
Abstract: 广播是声音媒体,也是"人本"媒体。广播在百年发展中,坚守声音本位,实现了从听众细分到频率细分、再到时段细分的频率类型化、编排板块化的"分众进化"。分众现象是广播进化的内生动力源。满足听众个性化需求的人本主义考量,一直推动着广播内源式的创新建构。在跨媒体环境下,探讨广播的进化与发展,应注重广播的声音本位和人本特质。场景广播的开发实践,将成为广播的再一次"分众进化"。
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