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chuan tong wen hua lei dian shi zong yi jie mu de she jiao mei ti chuan bo te zheng
Pages: 116-118
Year: Issue:  6
Journal: Today’s Massmedia

Keyword:  传统文化电视综艺节目社交媒体大数据传播;
Abstract: 随着"传统文化类"电视综艺节目的热播,与节目相关的各种信息也在社交媒体中广泛传播。本文以典型电视节目为案例,以微博、微信、视频网站等社交媒体的大数据文本为依据,经过分析研究,将"传统文化类"电视综艺节目的社交媒体传播特征归纳为三个方面,即传播内容的"话题性"、传播渠道的"多元性"和传播受众的"契合性",并分别进行详细论述。
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