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zuo yi rong mei ti ju zhen de gou jian yi jiang su guang dian zong tai wo su rong mei ti ping tai wei li
Pages: 130-131
Year: Issue:  6
Journal: Today’s Massmedia

Keyword:  媒体融合融媒体矩阵用户思维构建;
Abstract: 本文以"我苏"融媒体平台为例,分析省级媒体如何与地方媒体同构发展共同体,打造可持续发展的"生态化"媒体传播格局。运用"第二媒介时代"理论,结合江苏广电总台实际,探寻省级媒体向融媒体矩阵发展的转型之路。融媒体矩阵不是简单的传播阵点的布局与集合,在互动、合力、共融的基础上,还应发挥阵点的空间优势与区域特色。
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