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yi dong xin mei ti shi yu xia ying shi guang gao te dian yan jiu
Author(s): 
Pages: 15-16,19
Year: Issue:  1
Journal: Packaging World

Keyword:  移动新媒体智能手机影视广告趋势特征;
Abstract: 随着新技术的不断进步,移动新媒体前行步伐加快,影视广告在该语境下为了适应变化,需要在形式、内容和传播方式上做适应性调整,并在现阶段呈现出一定的趋势特征.本文结合当下具有代表性的作品案例与移动新媒体自身的媒介特征,从形式呈现、内容组成和传播特点三个维度着手研究移动新媒体影视广告的创作思路、发展趋势.
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