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mei li xiang cun chuan tong shi she ji yi huai xi fan ya pin pai she ji wei li
Author(s): 
Pages: 22-23,25
Year: Issue:  1
Journal: Packaging World

Keyword:  乡村饮食文化文化传承品牌视觉形象传承保护;
Abstract: 乡村饮食文化以自然淳朴的风味特点和独特的乡土文化内涵为特色,是许多乡村中保持最好的原生文化之一,也是乡村旅游开发中的差异性动力,对旅游者充满了吸引力.本文结合优秀乡村“食”设计的分析研究,以温州市怀溪乡的特色饮食“怀溪番鸭”为例,从饮食文化传承的视角进行视觉形象设计研究,借饮食文化形象的塑造,宣传乡村文化的魅力.
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