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2015 nian wo guo chu ban ye shi da yan jiu re dian
Author(s): 
Pages: 4-7
Year: Issue:  4
Journal: bao kan zhi you

Keyword:  出版业实体书店媒介融合版权保护涂色书;
Abstract: 2015年,我国出版业总体呈稳步增长的态势。新旧媒体的融合成为大势所趋,"互联网+"思维在业界广泛应用并同"全民阅读"一起被写入政府工作报告上升为国家战略,新的媒介环境下跨界合作延伸产业链成为可能,在IP热背景下版权之争进入白热化阶段,同时互联网冲击下的实体书店转型升级也迫在眉睫,内容依然是出版产业的核心,而少儿出版和成人涂色书的走俏又引发业界关注,新形势下出版业必须加快"走出去"的步伐,实现跨越式发展。
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