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ming ren wei ji gong guan ying dui de yan shuo ce lue yan jiu ji yu yu yi shi jiao de fen xi
Author(s): 
Pages: 159-161
Year: Issue:  8
Journal: bao kan zhi you

Keyword:  名人危机公关言说策略信息沟通5T原则;
Abstract: 语艺取向近年来成为了危机公关的主流研究学派之一,其重点便是探讨危机反应中的言说策略.这一点对于名人危机公关尤为重要.名人在危机事件发生后的言说反应对危机应对成效有着关键性的影响.本文从言说态度、言说内容、言说时间、言说人选和言说方式五个维度阐释了名人危机言说策略应遵循的"5T"原则:真诚地告知(Tell it sincerely)、适当的时间告知(Tell it at apropertime)、准确并全部地告知(Tell it all and exactly)、由合适的人选告知(Tell it by the right person)、运用适当的方式告知(Tell itin appropriatemanner)。
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