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qian tan sheng ji wei shi guan fang wei xin ping tai de jing ying ce lue
Pages: 69-72
Year: Issue:  8
Journal: bao kan zhi you

Keyword:  微信公众账号省级卫视媒介融合发展策略;
Abstract: 近年来,传统媒体与社交媒体的合作已成大势,电视媒体纷纷借微信公众平台之力进行推广,然而在具体操作中仍可发现尚需改进的地方。本文通过分析我国六家省级卫视微信平台运营现状,对比具体推送内容和功能设置,应用传播学理论,对省级卫视微信公众号运营进行研究。
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