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zhong guo jian kang chuan bo wang zhan de cha yi hua sheng tai ding wei fen xi yi guo jia wei sheng ji sheng wei wang deng si jia wang zhan wei li
Author(s): 
Pages: 32-33
Year: Issue:  8
Journal: bao kan zhi you

Keyword:  中国健康传播网站生态关系差异化生态定位;
Abstract: 本文选择四家典型健康传播网站作为分析对象,探索其媒介生态定位现状与不足,及发展对策。研究认为中国健康传播网站需要处理好三重生态关系,即网站个体内部的生态系统关系,不同健康传播网站之间的种群关系,新媒体与传统媒体之间差异化竞争的群落关系,才能实现差异化生态定位。
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