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Competitiveness Evaluation Model and Empirical Research of Cultural Tourism Creative Industry in Yangtze River Delta Based on Ecological Niche
Pages: 183-189
Year: Issue:  7
Journal: Economic Geography

Keyword:  cultural tourism creative industriesecological nichecompetitionYangtze River Delta;
Abstract: The development of cultural tourism creative industries is an effective way to optimize industrial structure and upgrade consumer-level. The factors which affect the competitiveness of cultural tourism creative industries were analyzed based on ecological niche theory to build the competitive evaluation index system of cultural tourism creative industries which include of 19 variables, 4 dimensions that production factors, demand conditions, related industries and supporting industries, businesses. The ecological niche size of cultural tourism creative industries were analyzed by taking the Yangtze River Delta area as an example, and clustering pedigree chart was applied and the urban cultural tourism creative industries competitiveness was classified into six categories. The results showed that the theory of ecological niche can reflect all city culture tourism creative industry competitiveness size. Among 16 cities, Shanghai,Hangzhou, Nanjing, Suzhou cultural tourism creative industry ranked the forefront of integrated ecological region, in a favorable position in the market competition, and Zhoushan, Huzhou, Taizhou at the end of the three, in a weak position in the market competition. Based on different competitiveness degree, the proposed appropriate competitive strategies for each classification were put forward. The first three grades of tourism culture and creative industries with strong competitiveness, these cities should take the ecological niche expansion or cooperative development mode to obtain better competitiveness, and realize the maximization and the surrounding city linkage effect and the overall regional benefit. The latter three grades of tourism culture and creative industries development of relatively weak competitiveness should carry out the ecological dislocation, achieve the development of differentiation.
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