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guang dong lao zi hao pin pai shi jue xing xiang chuang xin she ji yan jiu
Author(s): 
Pages: 4-6
Year: Issue:  3
Journal: Packaging World

Keyword:  广东老字号品牌文化品牌视觉形象地域文化;
Abstract: 本文分析了广东老字号在品牌视觉形象上存在的主要问题,围绕如何让一个老字号品牌保持强大的生命力的目的,研究一些广东老字号品牌重塑成功的案例,就品牌文化内涵的挖掘和品牌视觉形象的表现两方面提出创新老字号品牌形象、打造具有地域特色的广东老字号品牌的策略。
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