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da shu ju shi dai de fu shi xiao shou shou duan fen xi
Author(s): 
Pages: 80-81
Year: Issue:  3
Journal: Packaging World

Keyword:  服饰营销手段;
Abstract: 服饰行业经过多年的发展,大数据背景下的服饰企业开始了自主品牌发展之路,为此营销成为各类服饰企业摆在首位的大事,在此基础上营销手段的选择显得尤为重要。现阶段常用的销售手段有很多:实体店销售,销售企业最重要的销售模式;网络营销,传播速度快,节省成本;电视广告销售,有虚夸的意味;电话营销,一般被认为是诈骗等。本文围绕众多的服饰销售手段,分析其优缺点,尤其是一些不成熟的营销手段,给出了明确的发展思路,给众多的企业选择销售模式提供了依据。
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