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Broadcasting Television Boot Advertisement Accurate Delivery System
Author(s): 
Pages: 44-47
Year: Issue:  20
Journal: Video Engineering

Keyword:  accurate deliveryinterest featureboot advertisementbroadcasting televisionaudience habit;
Abstract: 为解决广播电视开机广告投放效率低的问题,提出广播电视开机广告精准投放系统,系统包括收视人群兴趣分析系统和开机广告投放系统两大部分.系统充分利用观众收视习惯与人群兴趣特征之间的关系,以及兴趣特征和广告受众需求之间的联系,通过用户收视数据分析,基于用户收视习惯与商品类型的匹配,将系统中的两大部分结合,实现广播电视开机广告精准投放的目的.
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