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ji yu er wei ma de tu shu jing zhun ying xiao
Pages: 41-44
Year: Issue:  5
Journal: University publishing

Keyword:  二维码广告图书精准营销;
Abstract: 二维码作为一种信息载体功能的介质和跨媒体通道,及时地解决了电子书与传统图书衔接的问题,让纸质图书具备了网络属性,把以前静止的书本,转化为动态、多线、全方位结合的产品,拉近了出版商和读者之间的距离,这一定程度上为图书精准营销提供了可能。
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