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cong juan yan bao zhuang kan juan yan wen hua
Author(s): 
Pages: 118-118,120
Year: Issue:  4
Journal: Packaging World

Keyword:  传统元素卷烟包装设计理念文化传达;
Abstract: 从市场上现存中式卷烟品牌入手,列明其包装装潢设计特色与特征,并基于对中国传统文化元素的理解,深层次了解卷烟包装装潢设计与卷烟企业文化传达的关联性。通过对中式卷烟部分品牌的设计理念进行解读,领会卷烟生产企业向消费者转达的文化内涵。
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