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lun chuan tong he wen hua rong ru dang dai bao zhuang she ji de jia zhi yu lu jing
Author(s): 
Pages: 89-90
Year: Issue:  4
Journal: Packaging World

Keyword:  “和”文化包装设计价值路径;
Abstract: 中国传统“和”文化内含和而不同、中和之美、和善之美、和合之美等审美意蕴,将其融入当代包装设计,具有推进包装设计人性化、适度化、诚信化、生态化等价值。传统“和”文化融入当代包装设计的正确路径:通过“和”文化培育,提升设计主体的和谐综合素质;通过“和”文化塑造,构建和谐化包装设计新模式;通过“和”文化渗透,营造包装设计的和谐环境。
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