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shou hui tu xing zai shang ye guang gao she ji zhong de yun yong
Author(s): 
Pages: 112-113
Year: Issue:  4
Journal: Packaging World

Keyword:  手绘图形商业广告设计诉求运用;
Abstract: 手绘图形具有独特的魅力,它常常能让人感受到年轻、朝气与活力,具有轻松活泼的玩味。同时,手绘图形通常以质朴、朴拙的手法表达事物,传达出来的画面与我们的生活也是极为贴近的。本文就手绘图形在商业广告中所呈现出来的独特风格和意蕴,详细论述手绘图形在商业广告设计中所起到的独到价值。同时,手绘图形运用在商业广告设计中时肩负着对信息诉求的传播,有较强的社会功能性。因此,手绘图形和现代商业广告设计的糅合十分必要并且具有深厚的研究价值。
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