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shu ming jie yong gu shi ci de mei xue jia zhi ji chu ban xiao ying
Author(s): 
Pages: 56-58
Year: Issue:  3
Journal: University publishing

Keyword:  书名古诗词美学价值出版效应;
Abstract: 书名借用古诗词主要表现为直接撷取古诗词名句作为图书书名,或者化用其句式、意象。古诗词作为中国传统文化结晶,蕴含着多重审美情趣。书名借用古诗词如果与图书内容相契合,有助于升华图书的意蕴,容易激发受众的共鸣,提升出版效应。
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