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chuang xin fu gai ce lue ti sheng guang gao jia zhi hu nan wei shi fu gai zhan lue tou shi
Pages: 27-28
Year: Issue:  20
Journal: Video Engineering

Keyword:  覆盖策略广告价值湖南卫视直播新媒IPTVCMMB;
Abstract: 湖南卫视目前处于省级卫视的第一方阵中,其视角独特的频道定位,广受欢迎的娱乐节目,都在全国观众心目中留下深刻的印象.在节目覆盖工作上,湖南卫视结合自身节目的特点,适应传媒发展趋势,推出了一系列创新节目覆盖的新策略,在推动收视用户增涨的同时,也提升了频道的广告机制.
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