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hu dong rang gong yi guang gao geng you li liang
Author(s): 
Pages: 63-65
Year: Issue:  8
Journal: bao kan zhi you

Keyword:  公益广告互动优势表现策略;
Abstract: 传统公益广告在技术和媒介不断更新之背景下逐渐显示出无力感,互动特质的融入,呈现双向传播、参与体验的特点为之注入新鲜活力。本文以公益广告为研究对象,主要探讨互动性特质对传统公益广告传播的影响和意义。从互动的本质分析入手,具体论证了公益广告中的互动优势、表现策略和发展方向。
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