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Service Quality, Consumption Value,Customer Satisfaction and Behavioral Intention
Author(s): 
Pages: 11-15
Year: Issue:  6
Journal: NANKAI BUSINESS REVIEW

Keyword:  服务质量消费价值旅客满意感行为意向;
Abstract: 作者对广东省三个旅行社进行了一次实证研究,探讨服务质量、消费价值和旅客满意程度对旅客行为意向的影响。统计分析结果表明,这三个因素都对旅客的行为意向有直接的影响。服务质量、消费价值、旅客满意程度和旅客的行为意向既是四个不同的概念,又是旅游服务消费经历的子概念。
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