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ping zhuang shu de fa zhan qi e shi zen yang dan sheng de
Pages: 13
Year: Issue:  6
Journal: Modern Publishing

Abstract: <正>20世纪初,源于书籍的版权开始扩展到电影、广播等一系列大众媒体,出版商们从新媒体那里看到大众受众(mass audience)的市场潜力,着手寻求吸引大众受众的手段。1935年,艾伦·莱恩(Allen Lane)推出了具有创新和开拓意义的企鹅(Penguin)平装书品牌。受到流行于欧洲大陆的信天翁(Albayross)平装影印书的启发,加上他
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