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jing sai shi tu shu ying xiao jiao fu ying xiao de you yi mo shi
Pages: 52-54
Year: Issue:  6
Journal: Modern Publishing

Keyword:  竞赛式营销 营销创新 教辅类图书;
Abstract: 竞赛式营销是教辅类图书营销的创新模式。成功组织竞赛式图书营销活动,应分析图书的内容和定位,找到图书内在价值和市场需求的切入点,才能实现营销,甚至创造销售。
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