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dian zi shu shi dai ri ben chu ban ye de zi jiu
Author(s): 
Pages: 58-61
Year: Issue:  1
Journal: Modern Publishing

Keyword:  出版不况 数字化 转型 自救;
Abstract: 21世纪初以来,日本出版业为摆脱"出版不况"的困境,采用数字化转型、尝试新销售渠道、自费出版、作家养成等方式寻找新出路,其中新销售渠道的尝试,尤其是宝岛社所行的"买书刊赠礼品"以及日本著书贩促中心(日本著书贩促センタ一)所行的FAXDM对店直接系统,成为了自我拯救模式的亮点。
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