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The Situation Analysis for Hi-Tech Industry on the Medicine in China and Its Distribution of the Market Resources
Author(s): 
Pages: 62-66
Year: Issue:  1
Journal: NANKAI BUSINESS REVIEW

Keyword:  医药产业资源配置市场营销研究开发;
Abstract: 本文在论述了医药产业作为高技术产业所具有的高技术、高投入、高风险以及相对垄断性等特征之后,分析了我国医药市场的营销概况和医药企业的发展现状,对比了我国与发达国家的医药企业在经济规模、市场营销和研究开发(R&D)投入方面所存在的差距,提出我国在加入WTO后医药产业对所面临挑战的对策.
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