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shu qing xing de guang gao chuang yi kong jian lue tan
Author(s): 
Pages: 16-17
Year: Issue:  3
Journal: Packaging World

Abstract: 在广告设计多元化发展的今天.它已经不能单纯地满足于视听觉或者功能.也为人们在生活之流中带来情感的沟通。广告作为一门公共艺术。其本质是传播。其灵魂是创意。而抒情性的创意思路更能为广告实践提供一个增强传播效应的途径。使其在达成商业目的同时。能形成消费者积极的品牌认知。
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