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shu zi bao he yi cheng wei bao zhi de bi ran qu shi
Pages: 107-108
Year: Issue:  4
Journal: 报刊之友

Keyword:  数字报 发展趋势;
Abstract: 在互联网的咄咄逼人的攻势下,传统报纸走到了生死存亡之地。传统报纸必须适应互联网环境并为之做出改变,才能得到继续发展,本文认为,传统报纸发展数字报是作为经济实体的报业企业的必然选择,是新环境下受众的必然选择,同时又是直面门户网站竞争、更加交互的社会环境以及环保的需要等原因共同决定的。
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