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qian xi bao kan ru he jia qiang zi shen xuan chuan guang gao yu
Author(s): 
Pages: 144-145
Year: Issue:  4
Journal: 报刊之友

Keyword:  报刊 广告语言 宣传;
Abstract: 报刊的自身宣传在报刊的生存和发展中愈来愈重要,报刊要善于利用言简意明的广告语言推广报刊形象。报刊自身宣传的广告语言除了突出推销作用和文化作用外,还应讲求朴实性、简明性和准确性。在报刊的广告用语设计中,要优化元素,突出核心价值,以便于公众理解、接受和亲近。
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