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aci: zhong xin ding yi mei ti guang gao jia zhi
Author(s): 
Pages: 39-40
Year: Issue:  1
Journal: 报刊之友

Abstract: <正>中国传媒大学广告学院下属的IMI市场信息研究所在2007年底发布了《城市居民广告接触度研究报告》。该报告的与众不同之处在于:相对于以往采用媒介收视率、收听率、发行量等测评
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