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li shi feng de kai fa she ji ji shang pin hua guo cheng
Author(s): 
Pages: 82
Year: Issue:  4
Journal: Packaging World

Keyword:  利是封开发设计商品化;
Abstract: 通过成功的"利是封"市场案例,从委托商的开发设计要求、开发设计,印前制版、印刷与后期加工、销售与商品评价等几个方面,全面解析"利是封"的开发设计及商品化过程.希望能借此提高平面设计人员与消费者对"利是封"等年货纸品开发设计及商品化过程的认识,并更好地弘扬中华传统文化与民族艺术,促进民俗商品创新与市场的繁荣.
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