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THE RURAL TOURISTS'TOUR CHARACTERISTICS AND EFFECTIVE FACTORS——TAKING ZHEJIANG PROVINCE AS A CASE
Author(s): 
Pages: 688-692
Year: Issue:  4
Journal: Economic Geography

Keyword:  农民旅游者行为特征出游动机对策;
Abstract: 在我国大力发展乡村旅游的同时,人们往往只重视农村居民作为旅游产品的生产者,却忽视其同时也是旅游产品的消费者.目前,随着农村经济的平稳发展,尤其在沿海经济发达地区,农村居民人均可自由支配收入逐年上升,其旅游需求市场日益壮大.文章通过对浙江省11个地市进行抽样调查,在分析农民旅游者行为特征的同时,剖析其对出游的态度与动机,并对影响其出游决策的因素进行归类分析,最后提出相应对策.
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