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Does Stock Name Affect Stock Price?——Investigation Based on Behavioral Finance
Author(s): 
Pages: 45-56
Year: Issue:  1
Journal: NANKAI ECONOMIC STUDIES

Keyword:  行为金融认知可得性启发模糊厌恶心理捷径;
Abstract: 在国外研究者发现名称流畅的股票在首发上市后的短期内收益较高.本文通过对问卷调查数据研究发现,在我国,股价在首发上市后的短期内也会受股票名称影响.但是,由于汉字与英文的认知不同,价格受股票名称影响的原因是因为汉字具有表义功能而传达出信息,如股票名称中所蕴含的行业信息,这种影响会随着时间推移而消失;而名称中传达信患模糊的股票,价格不受股票名称影响.本文另一发现是,新开户的投资者与有经验的投资者买股票时会走两条不同的心理捷径,前者会看名称买股票,而后者则会依赖于自己的投资经验.
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