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yi yao qi ye de xue shu ying xiao tan tao
Author(s): 
Pages: 696-697
Year: Issue:  11
Journal: QILU PHARMACEUTICAL AFFAIRS

Keyword:  医药企业处方药学术营销;
Abstract: 随着相关法律法规的完善和监管部门监管力度的加大,医药企业以往"带金"销售处方药的模式将受到严重打击,这也会使医药行业的促销模式发生根本性的变化,以学术推广为主的营销模式将成为市场主流.
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